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The world of sports technology is an ever-changing, busy space; check out some of the latest industry activities, including weekly specialized insight, care of our partners at Activative.  


Yonex's Tension Competition Tests Fans at the Australian Open

29 Jan, 2018

Activative's Campaign of the Week Featuring Yonex's Tension Competition Experience at the Australian Open

ADIDAS' New Limited-Edition Trainers Which Double as a Berlin Travel Pass

19 Jan, 2018

Adidas Originals' Limited Edition 'EQT Trainers' Double as Berlin Metro Ticket 

Decathlon's 'Sportable Gift Wrap' Gives Customers A New Year Workout

09 Jan, 2018

French sports retailer Decathlon invent gift wrap to help customers with the New Year workout

Ford's 'Psychology of Performance'

14 Dec, 2017

Ford Motor Company’s ‘Performance’ division aimed to make its racing activities more relevant to the ordinary person on the street.

IOC's 'Become The Light' Campaign Promotes Values and Supports Refugees

06 Dec, 2017

Campaign encourages people to share their exercise activity through the Olympic channel

Mountain Dew's Spoof Tribute to NASCAR Legend

24 Nov, 2017

Legendary Driver Replaced By Mountain Dew Character

Mastercard, MLB and Stand Up To Cancer In-Stadium AR Experience

14 Nov, 2017

Mastercard Leverages MLB Partnership To Deliver 'Stand Up To Cancer' In-Stadium AR Experience

Cricket Australia and XXXX Gold Feature In Our Activative Campaign of the Week

01 Nov, 2017

XXXX Gold's Tech-Enable Goldie Cap Rewards Australian Cricket Fans for Ashes Summer Support