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INDUSTRY INSIGHTS

The world of sports technology is an ever-changing, busy space; check out some of the latest industry activities, including weekly specialized insight, care of our partners at Activative.  

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Activative Share Their Campaign of the Week with Mastercard, MLB and Stand Up To Cancer

14 Nov, 2017

Mastercard Leverages MLB Partnership To Deliver 'Stand Up To Cancer' In-Stadium AR Experience

Cricket Australia and XXXX Gold Feature In Our Activative Campaign of the Week

01 Nov, 2017

XXXX Gold's Tech-Enable Goldie Cap Rewards Australian Cricket Fans for Ashes Summer Support

Activative Share Their Campaign of the Week with Standard Chartered and Liverpool FC

22 Oct, 2017

Liverpool & Standard Chartered Support ‘Seeing Is Believing’ With Campaign Led By ‘N65 hear The Kop Roar’ Audio Experience

Activative Share Their Campaign of the Week from EA Sports with Cristiano Ronaldo

15 Oct, 2017

Ronaldo’s 'El Tornado' Skill Move Fronts EA Sports FIFA 18 Launch Work and Aims to Link Gaming to Culture

Baltimore Ravens Debut NFL’s First Augmented Reality Fan Face Painting App

14 Sep, 2017

To leverage excitement around the start of the new NFL season and help boost fan support, the Baltimore Ravens are enabling supporters to ‘get their game faces on’ through augmented reality face painting.

American Express blends VR & AI in immersive tennis experience at US Open

01 Sep, 2017

American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience – allowing fans on-site to play VR tennis facing an AI opponent.

Strava’s ‘Athletes Unfiltered’ Campaign Encourages Athletes To Be Inclusive

24 Aug, 2017

The social network for athletes, Strava, is rolling out a new multi-platform ‘Athletes Uncovered’ campaign that aims to showcase how social media has stopped being real, and encourages its athletes to go against the grain.

Activative Share Their Campaign of the Week from DraftKings

16 Aug, 2017

Draftkings teases the start of the 2017/18 NFL season with a fantasy football $1bn challenge

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