Today, the 2018 Sports Technology Awards shortlist was revealed, featuring all facets of the sports sector. The organizations shortlisted represent 44sports and 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings as well as young sector disrupters such as Spalk, Sports Whispers and DNA Fit.

Rebecca Hopkins, STA Group CEO, owners of the Sports Technology Awards, said ‘This is now the fifth cycle of the Awards and the breadth of representation across sports, countries and brands reflects the value the global industry places on them. The range of technology submitted varied widely and offered outstanding levels of innovation – we didn’t envy the judges their task. Clichéd as it is to say that being shortlisted is a result in itself, but in this case – give the competition - it is true. Whichever brands win, it will be an amazing achievement, so we look forward to revealing the winners in May.’

John Rhodes, Director of HOK Sport and Entertainment, added ‘This was my second year judging, I was impressed last time, this year I have been amazed. The work on show – almost universally - was incredible but, more than that, you can really see how the entries will change sport – if they aren’t doing so already. The shortlist represents a group of highly visionary companies.

The 2018 Shortlist

Best App

  • ATP Media
  • Juventus Football Club
  • NeuLion
  • Ordnance Survey
  • Sacramento Kings, Golden 1 Center
  • The Great Run Company, MYLAPS

Best Broadcaster or Live Sports Experience

  • ATP Media
  • BBC Sport
  • IMG, MST and Euroleague
  • Levuro AG
  • Pitch International Football Champions Tour
  • Timeline Television

Best Digital Development

  • DNAFit
  • Leicester City Football Club, Seven League, Sports Alliance, Pulselive, SeatGeek Enterprise (UK Sport), Digital Boutique and PCS Technology
  • Leicester Tigers and Clock Ltd
  • NBA and WSC Sports
  • OMNIGON and United States Golf Association
  • The AELTC, Wimbledon and IBM Interactive Experience

Best Elite Performance Technology

  • ILG Business Ltd
  • OptaPro and TruMedia Networks
  • SIS Pitches: SISGrass
  • STATSports Group Ltd
  • USA Hockey and New Start Mobile
  • Volt Athletics

Best Elite Sports Facility or Venue

  • Little Caesars Arena, Olympia Entertainment, Olympia Development, HOK and Barton Malow
  • Warner Stand at Lord's Cricket Ground, Populous and Arup
  • Michael Johnson Performance
  • St. George's Park

Best New Concept or Innovation

  • DAHU
  • DNAFit
  • ETH Zurich: Cybathlon
  • iRewind and UBS
  • Modius
  • Spalk

Best Participation Technology

  • Carestream Dental Ltd
  • ETH Zurich: Cybathlon
  • Madison Sports Group
  • Ojee Golf Ltd
  • OpenActive and Open Data Institute 
  • Teamer, Club Website, League Website and Fixtures Live

Best Technology for Athlete Welfare

  • Catapult Sports
  • Gait Up and POMOCA
  • FC Barcelona
  • Return2Play Ltd
  • Swansea City Football Club and Other Media

Best Technology for Fan Engagement

  • Fanpictor AG
  • R4G Ltd
  • Spalk and FIBA
  • Sport Whispers
  • Swansea City Football Club and Other Media
  • Tata Consultancy Services

Best Technology for Sports Commerce

  • and Supponor
  • JayThom
  • KORE Software
  • Nielsen Sports
  • Sports Engineers, KNVB/Voetbalmedia and SportsAds
  • Vizrt

Most Innovative Sponsor, Rights Holder or Governing Body

  • ATP and ATP Media
  • Audi AG, Brands and Emotions GMBH and ARHT Media
  • EFL
  • FleishmanHillard, Gatorade and One Tree Forest Films
  • NASCAR and Microsoft
  • Tata Consultancy Services

Most Innovative Sports Equipment or Apparel

  • 2nd Skull, Inc
  • Carestream Dental Ltd
  • Gait Up and POMOCA
  • Magnes
  • Wattbike Ltd

Most Innovative Sports Partnership

  • BT Sport and Yospace
  • Cardiff City Football Club and Tripleplay
  • Forcetech Mouthwear, Rhino Mouthwear, Carestream, Fairbanks Dental Laboratory and Wessex Dental Laboratory
  • Genius Sports and Lega B
  • Right to Dream Foundation and Ghana Tullow Oil Plc
  • Sportradar and EHF

Most Innovative Wearable

  • Bragi
  • Catapult Sports
  • Fitbit
  • Magnes
  • Puma
  • STATSports Group Ltd

Sports Technology Agency of the Year

  • Monterosa
  • Seven League
  • The Goat Agency
  • WePlay
  • yoveo and UBS

In keeping with the tech-forward nature of the Awards, all shortlistees were given a sneak, Augmented Reality preview, 24 hours before the official reveal. This came courtesy of AR app, skignz, who placed a digital announcement in the sky outside each successful brands’ office.

The 2018 ceremony will be hosted at The Roundhouse in London on May 3rd, an experience set to be enjoyed by leading industry figures, innovators and international athletes from around the world.

Be At The Ceremony