Category Overview

Most Innovative Sponsor

Category Introduction

This award celebrates tech-led, innovative work of sponsors leveraging sports rights between November 30th 2016 and December 1st 2017.


Entries are invited from sponsors globally, working in any number of markets, countries or sports. The entry can pertain to one campaign or an overall sponsorship activation.


Judges will review entries on the following criteria

• What market did this campaign target

• How innovative was the strategy driving the sponsorship

• How innovative, original and effective was the delivery of sponsor’s campaign(s)

• What was the desired outcome of the sponsorship and to what degree was the campaign successful 

• How far reaching was the campaign (i.e. Sports, markets, volume of users etc.) and what inherent legacies did it leave

• What technologies did the campaign adopt and why 

• Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)