This award celebrates the work of an agency, of any discipline, which has embraced technology to deliver results for a client(s) in sport.
Entries are invited from agencies which have either conducted a single, significant campaign or have a body of work relating to the criteria.
Judges will review entries on the following criteria
• What was the client objective
• What technology was used and how was it used
• What direct impact did this have on the activity / initiative
• How innovative and effective was the campaign
• Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)