Category Overview

Sports Technology Agency of the Year

Category Introduction

This award celebrates the work of an agency, of any discipline, which has embraced technology to deliver results for a client(s) in sport.


Entries are invited from agencies which have either conducted a single, significant campaign or have a body of work relating to the criteria.


Judges will review entries on the following criteria

• What was the client objective 

• What technology was used and how was it used

• What direct impact did this have on the activity / initiative

• How innovative and effective was the campaign

• Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)